WHAT MAKES A GREAT LOGO?
It should act as an inanimate salesman, communicating on behalf of your business. It’s important to understand that a logo on its own is not a brand identity, just part of it. However when all the pieces of your identity come together, each piece should play it’s part to convey; Who your are, What you do & How you do it. All of which needs to convince a potential client or customer that they simply MUST work with you or purchase your product. It should leave them wanting more!
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Think of your logo as the central, defining piece in your brand identity as a whole. Ensure it aligns visually with other elements of your branding and key messages in a cohesive and effective way.
HOW LONG DOES THE PROCESS TAKE?
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Or the prudent question might be, how long should the process take. The more time you invest, the better the results will be.
If you have a tight deadline to meet or have left this later than you’d have liked; there are ways of speeding things up while ensuring nothing essential is omitted. But whatever you do, don’t have a logo designed just to ‘look pretty’. Have it done properly. It won’t cost you a fortune & will pay for itself many many times over.