WHAT MAKES A GREAT LOGO?
It should act as an inanimate salesman, communicating on behalf of your business. It’s important to understand that a logo on its own is not a brand identity, just part of it. However when all the pieces of your identity come together, each piece should play it’s part to convey; Who your are, What you do & How you do it. All of which needs to convince a potential client or customer that they simply MUST work with you or purchase your product. It should leave them wanting more!
Think of your logo as the central, defining piece in your brand identity as a whole. Ensure it aligns visually with other elements of your branding and key messages in a cohesive and effective way.
HOW LONG DOES THE PROCESS TAKE?
Or the prudent question might be, how long should the process take. The more time you invest, the better the results will be.
If you have a tight deadline to meet or have left this later than you’d have liked; there are ways of speeding things up while ensuring nothing essential is omitted. But whatever you do, don’t have a logo designed just to ‘look pretty’. Have it done properly. It won’t cost you a fortune & will pay for itself many many times over.