PACKAGE DESIGN

DIRECTLY AFFECTS THE BRAND CHOICES WE MAKE EVERYDAY

Every day you are faced with brand choices; from selecting a bottle of water, to your lunch, to the very fragrance you wear each day.

Packaging design plays a vital role in the way we make these choices. If you are looking for quality and luxury, you expect this to be reflected in the way the item you purchase is packaged; to help you make the right decision. Alternatively if you are looking for something at the lowest possible price you look for basic, economic packaging.

Somewhere between these two extremes lie a lot of careful positioning; and I highly recommend you consider your pricing strategy if you have not already done so. That strategy will play a large role in your packaging design decisions. Packaging design is one of the key elements in the success of the brand. It has the power to communicate the story of a brand. It is probably the first thing that draws the attention of the customers.

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